Preliminary+Recommendations

Removal of DRM
 * HEY ANGELO, this is all I could come up with. It would be great if you could add on to these.


 * The removal of DRM from its existing music library would allow iTunes to capitalize on the remaining market share that does not use the Apple iPod. Since it is currently in the demand of the public, removing DRM would likely increase sales performance of iTunes.**

Compatibility with phones.**

With smartphones on the rise, it is only strategically smart to allow iTunes to be compatible with these phones. The ability to sync these phones with iTunes would ideally increase the amount of market share in the digital music sales industry.

Hey guys, this is what i have so far feel free to edit -Liza

iTunes’ constant updating and enhancing makes it one of the top leaders in digital music sales. Some further improvements iTunes can make in the future could include the removal of the AAC/DRM software, ability to recognize non apple MP3 players, increase compatibility with mobile phones and (Angelo insert the final recommendation) Currently, iTunes uses DRM which as previously stated, is only compatible with other Apple products, such as the iPhone or iPod. This technology limits potential buyers’ options and may even deter them to conduct business with the competition. Having this DRM technology protects music from being transferred to other MP3 players, this technology deters music buyers who own another MP3 player brand. Four of iTunes largest competitors have already distanced themselves from DRM because “consumers do not want it” ( Kravets, 2008). The removal of the DRM from the media files will generate more consumers as the files would be compatible on various hardware and plattforms. The removal of DRM would also retreive iTunes sales that have been lost to softwares that no longer use DRM within media files. Apple Inc., may want to consider making MP3 players other than the iPod compatible with their iTunes software. Removing the DRM software from the digital downloads is half the battle but making the program itself compatible with other MP3 players may give iTunes a further step to maket monopolization. iTunes’ currently uses an Advanced Audio Coding format (AAC) which protects iTunes files from being transferred on non Apple hardwares. This AAC protection, like the use of DRM limits a consumers choices and may deter possible customers to conduct business elsewhere. Removing this strict protection format from the digital files will encourage a new range of customers to buy music at the popular iTunes store rather than illegally download or cunduct business with competitors such as the //Zune// store or the //RealPlayer// store. The removal of the AAC format will increase sales as more people can buy digital files from the iTunes store.