POWERPOINT+SLIDES

Weaknesses. Opportunities
 * Incompatibility with other MP3 models
 * iTunes doesn’t support or recognize other MP3 players, only supports the Apple iPod.
 * Limits buyers choices, those who have other types of MP3 players will conduct business with other online music stores.
 * Incompatible Music Files.
 * ITunes uses the AAC format.
 * Does not permit purchased music to be transferred on non Apple hardware.
 * Incompatible files may lead to consumers buying music elsewhere or illegally downloading music, which all damages iTunes perspective of sales.
 * Use of DRM files.
 * Digital Rights Management (DRM) is no longer supported by iTunes competitors, opens consumers buying abilities.
 * DRM does not allow the transfer of media files from one to another, many require passwords and usernames.
 * Competitors give buyers freedom to do what they please with the file after purchased while Apple confines the user to the iTunes software.
 * International Market
 * Broaden market to dominate other countries.
 * Encourage international artists to make their music available on iTunes.
 * Universal music
 * iTunes availability in other countries reflects its dominance in the world of digital music sales.
 * iTunes is available in other countries in various languages to accommodate the worlds media demands.
 * Mobile market penetration
 * Apple inc., has the opportunity to make iTunes available on mobile phones to manage media while on the go.
 * The number of people around the world with mobile phones has increased.
 * Having iTunes available on a mobile phone allows people to buy, manage and organize their media at all times.